Mark Shekoyan, PhD

Uniting design research with design thinking

 

The strongest products start with understanding why people do what they do, not just what they say they want. Over more than fifteen years across fintech, enterprise SaaS, and consumer product organizations, including Wealth.com, UserTesting, Cisco, PayPal, and Upwork, I've built research programs from the ground up and used them to move real product decisions, not produce reports that sit in a drive.

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My PhD in cultural anthropology means I don't stop at the readout. I think in systems and work toward solutions, designing and facilitating workshops that translate findings directly into product decisions.

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